Pig industry champion Digby Scott has been awarded an MBE for his outstanding contribution to farming in the Queen’s Birthday Honours.
Scott has worked with the industry since 1986, creating Pig World and the National Pig Association (NPA) website. In 1998, he helped raise awareness about the difficulties that pig farmers were facing, co-ordinating events and securing publicity and press coverage. He also spent many hours counselling farmers who were struggling to keep afloat.
Scott also played an important role in the exotic disease outbreaks of 2000, 2001 and 2007, working closely with the NPA and Defra officials to communicate the right messages through the NPA website, which received up to 30,000 visitors a day during the peak of the foot-and-mouth crisis.
He has orchestrated three pig industry rallies in London to encourage consumers to choose British pork, and helped to design banners for the latest national advertising campaign.
NPA chairman Richard Longthorp said: “Many people will, quite rightly, comment on how Digby deserves this recognition. But only a handful of people who have had the privilege of working closely with him over many years will know just how much it is deserved.
“He has worked on the pig industry’s behalf tirelessly and unremittingly – to the extent that it appears like about 15 years without a single minute’s break.”
NPA general manager Zoe Davies said: “Digby has poured his heart and soul into our industry and is not only well-known but well-liked and trusted. While he has always been very self-deprecating and continues to play down his pivotal role in our long and turbulent history, there is no doubt, in the industry’s mind, that without him we would be truly in the dark.”