The Co-operative Food is selling more chicken sourced from Scotland in its Scottish stores.
With almost 400 shops across the country, this surge is being seen as a massive improvement for the Scottish poultry industry. Making an effort to “be open and honest” to customers about the origin of the chicken, the products will be labelled with the Scottish flag, otherwise known as the Saltire.
“Our shoppers in Scotland want to know that the chicken they are buying is Scottish,” said Michael Fletcher, trading director at The Co-operative Food.
“We know our customers want to support local suppliers and we want to make that as easy as possible for them, so whenever it is possible we will sell Scottish chicken.”
Meanwhile, Cabinet Secretary for Rural Affairs, Food and the Environment Richard Lochhead, believes this new commitment is likely to encourage Scottish farming and local sourcing.
He said: “Scotland is taking steps towards becoming a Good Food Nation, and one of the things we can do to achieve that is to take advantage of the quality, local produce we have available to us. By doing this, retailers and consumers are giving Scotland’s farming sector a massive boost and I would encourage more people to follow this lead.”