Does your shop shine?

Are you running the best butcher's shop in the business? If so, keep your eyes peeled for next month's MTJ Extra, where we will be launching the 2010 Butcher's Shop of the Year Awards.

These awards continue to go from strength to strength, with butchers up and down the country competing to take home the title of best shop in the UK. Last year saw Fields of Anlaby, near Hull, take home the top accolade. Owner Brian Fields, said: "Winning gives you and your team a huge sense of pride and recognition for all the hard work that's gone into creating your business; it also gives you a PR and marketing opportunity that is priceless."

Ed Bedington, editor of MTJ, said: "These awards have been running for some years now, and I would urge anyone running a butcher's shop to think about entering. Getting through to the final is a great achievement and gives you a wonderful opportunity to market your business and drum up some extra custom. It doesn't matter what size of firm you run you're still in with a chance if you've got a smart, smooth operation. Judges look for skill, dedication and innovation."

The awards, which take place at the Sheraton Park Lane hotel in London, on 16 November, will recognise top butchers across a number of regions before declaring one as overall UK best. Other categories returning this year include UK's Best Farmshop and the UK's best Butchers-Plus, a shop that has developed beyond the traditional scope of a butchery business.

Also featuring this year will be the award for Young Butcher of the Year. Bedington said: "This one is a hotly contested title. Last year the Scots wiped the board, with all three finalists from north of the border. This year it will be interesting to see if they can replicate that success.

"We need to encourage people into the trade, and this award highlights some of the great guys, and girls, out there."

The awards are supported by Eblex, Lucas Ingredients, Weddel Swift and Harmony Farm. For sponsorship details, contact Martin Goult on 01293 846572 or by email on martin.goult@william-reed.co.uk.

For details on this year's awards, contact Helen Law on 01293 846587, or email helen.law@william-reed.co.uk.