Janet Street-Porter kicks off Red Tractor Week

Former TV presenter Janet Street-Porter is at the forefront of a range of activities for the government's Red Tractor Week, which runs from 14-20 June.

The scheme's ambassador, Street-Porter will be cooking with Red Tractor products and explaining the benefits of having Red Tractor produce during the week.

NFU president Peter Kendall said: "With a lot of confusion surrounding product labelling, Red Tractor is a mark that can be relied upon, guaranteeing consumers that the food they buy meets high standards of food safety and hygiene, animal welfare and environmental protection, while the Union Flag within the logo confirms it is from the UK."

"We are looking forward to another decade of dynamic growth and the continued commitment and collaboration of the farming industry," said David Clarke, CEO of Assured Food Standards, the organisation that runs the scheme.

This is the tenth year that the Red Tractor scheme has been running, and the logo now features on products with sales of £10bn.

To get involved, visit www.redtractor.org.uk/week to find ideas and downloadable marketing and promotional material to give you a kick-start.

>> Red Tractor Week to build awareness

>> AFS to celebrate 10 years of Red Tractor