Corrie pie launch for Holland's

Pie producer Holland’s Pies is hoping to cash in on the popularity of top soap Coronation Street with the launch of a new limited edition range.

The Rovers Beef and Veg Hotpot, the Rovers Chicken, Leek and White Wine Pie and the Rovers Steak and Ale pie, will be on sale nationwide in selected retailers from September onwards after fans were asked for suggestions to capture the essence of Britain’s favourite soap.

Leanne Holcroft, Brand Manager of Holland’s Pies said: “Holland’s Pies is one of Coronation Street’s ‘Best of British’ brands promotional partners, which were brought together to help celebrate the 50th anniversary and what better way to celebrate than to create a range of pies influenced by the show?

“We’ve been making pies the ‘proper’ way since 1851 but this time we’ll be combining our secret recipes and the finest ingredients with a Corrie twist that we’re sure will be a winner with soap and pie fans everywhere.”

The new limited edition range of frozen pies, which will be available nationally in Iceland, Tesco, Morrisons and selected retailers, will be supported by a substantial marketing and communications campaign, including Holland’s first TV campaign in ten years.