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No nonsense chicken from Rectory

Rectory Foods is targeting the foodservice sector with the launch of a new fuss-free range of chicken, branded ‘No Nonsense’.

Competitively priced, the range of fresh, 100% natural chicken fillets offer a 12-day shelf-life and the company said they are available in a range of convenient pack sizes to meet the needs of today’s busy caterers, chefs and butchers.

The company said its brand, which is set on a plain background and features a “funky” chicken character, would help it stand out on shelves in wholesalers and cash and carries.

Carl Scothorne, sales director at Rectory Foods, said: “We developed the No Nonsense range in response to industry demand for a quality, cost-effective, fresh chicken product, and so far we have had a great response from clients who have trialled it.

“We have used our international sourcing and distribution capabilities to supply the UK foodservice sector with the finest, freshest, value-for-money chicken. Our aim is to offer a range of 100% natural poultry that our customers can associate with quality and value, presented with a recognisable brand. We look forward to achieving great results from the No Nonsense brand and may consider adding more products to the range later in the year.”