Bacon to be centre stage

Bacon lovers will be in for a treat with the launch of Bacon Connoisseurs’ Week next month.

Following on from National Butchers’ Week, the week-long celebration from 21 to 27 March honours the mouth-watering taste of bacon – whether enjoyed on its own in a butty or as part of a main meal – and gives butchers and retailers a real platform to drive up interest and sales of their own premium quality varieties.

2011 marks the fifth annual Bacon Connoisseurs’ Week and activity is well under way to raise awareness of the different cures, versatility and standards behind Quality Assured bacon, such as that which carries the Red Tractor logo.

The search for Britain’s Connoisseur Bacon reaches its exciting finale at the start of the Week when the category winners will be announced. Trophies and certificates will be presented at a special ceremony in London to mark the event by wine connoisseur and bacon lover Oz Clarke.

The winners will have been chosen from the 250 smoked, unsmoked and speciality bacon varieties that butchers, brands, retailers and foodservice outlets submitted for judging by an expert panel during the previous month.

As well as being part of the competition, butchers are backing the Week in a number of different ways; organising tastings, events and fundraisers. There is point-of-sale promotional material available too, to help maximise awareness and sales. Kits are being sent out which include a large double-sided poster, door vinyl and 50 recipe booklets for customers containing a range of inspirational and sumptuous bacon dishes, such as:

•    Bacon, Apple, Sage and Cider Pies
•    Crispy Bacon and Egg Tartlets
•    Bacon, Tomato and Fennel Tarte Tatin
•    Bacon Brunch Club Sandwich
•    Smoked Bacon and Two Cheese Pasta
•    Bacon Calzone
•    Midweek Bacon Roast

There are a limited number of kits still available on request. Make sure you register for yours at www.porkforbutchers.co.uk or by emailing baconenquiries@bpex.org.uk.