Voting underway for SuperMeat Personality

Judging is complete and finalists in the SuperMeat & Fish Awards 2011 can now be revealed as voting also gets underway for this year’s SuperMeat Personality of the Year.

A team of judges spent a week in the heart of Gloucestershire, sampling more than 150 different products across 12 different categories to arrive at this year’s list of finalists.

Our final nominations for the Personality award can also be revealed, and MTJ is delighted to announce the finalists for this year They are: Julien Pursglove, Sainsbury’s; Stan Burns, Tesco; Wil Lloyd Williams, director of policy with the National Federation of Meat & Food Traders; and David Gunner, president of the British Meat Processors Association and boss of Dovecote Park.

All four will now be put to the public vote and you can register your support for your winning personality by clicking here. (voting now closed)

Ed Bedington, editor of MTJ, which organises the awards, said: “We’ve had record numbers of entries into this year’s event, which reflects the high level of retailer participation. The standard of those entries was equally high and it has proved a long and difficult week for judges to whittle down the list to our finalists.”

Competing in this year’s awards are Asda, Budgens, The Co-operative Food, Lidl, Morrisons, Tesco and Sainsbury’s. The awards take place on 7 July at the Park Lane Hilton, London, and will be presented by leading impressionist and comic Alistair McGowan.

Sponsoring the awards are Bpex, Eblex, HCC – Meat Promotion Wales, LMC, Verstegen Spices & Sauces and the Vion Food Group. For details, contact Helen Law on 01293 846593 or email helen.law@wrbm.com. To book your place, call Elizabeth Ellis on 01293 846595, or email elizabeth.ellis@wrbm.com.


Best Beef Product
• Asda Extra Special Two Bone Rib of Beef Coated with Tewksbury Mustard, Herb and Ciabatta Crumb
• Lidl Deluxe Beef Wellington with a Merlot and Brandy Jus
• Sainsbury’s Taste the Difference 21 Day Dry-Aged Beef Ribeye Steak

Best Fish or Seafood Product
• Lidl Thai Salmon Fishcakes
• Lidl Broccoli Mornay Cod Fillets
• Budgens Monkfish Saltimbocca

Best Lamb Product
• Tesco Finest Lamb Hand Cut Loin Chops
• Sainsbury’s Taste the Difference West Country Carvery Lamb Leg
• Asda 14 Day Matured British Rack of Lamb with Rosemary

Best Product New to Market
• Sainsbury’s Sea Bass Fillets with Lemon Grass & Chilli
• Asda Extra Special Outdoor Bred Pork Three Ways
• Asda Chicken Thigh Cushions with Sage & Onion Stuffing Wrapped in Beechwood-smoked Bacon

Best Pork or Bacon Product
• Asda Chosen By You Pork Belly Joint with Smoky Barbecue Glaze
• Asda Extra Special Outdoor Bred Pork Belly with Sea Salt & Cracked Black Pepper
• Morrisons British Wiltshire Cured Ayrshire Middle Bacon

Best Poultry Product
• Morrisons Extra Tasty Whole Chicken
• Morrisons Dinner Made Easy Indian Chicken Flatbreads
• Asda Extra Special Persian Marinated Chicken with Raisin Pilaff

Best Product Sold on a Value Platform
• Morrisons Value Sausage Rolls
• Asda Stuffed Rolled Shoulder Shank Joint
• Tesco Mackerel Fillet with Pink Peppercorn and Herb Marinade

Best Ready Meal Product
• Asda Extra Special Livornese-Style Tuscan Fish Stew
• Tesco Finest Restaurant Collection Beef Parcels in a Tomato & Wine Sauce with Parmesan Potatoes
• Sainsbury’s Taste The Difference Beef Bourguignon

Best Ready to Eat Product
• Asda Create Your Own Rotisserie Portions
• Sainsbury’s Taste the Difference Chestnut Smoked Salmon with Basil & Lemon
• Asda Green Thai Whole Chicken

Best Sausage Product
• Tesco Finest British 6 Pork Mini Whirls
• Asda Extra Special 6 Pork & SweetChilli Sausages
• Sainsbury’s Taste the Difference Bramley Apple Pork Sausages

Best Sustainable Product
• The Co-operative Eat in Haddock Mornay
• The Co-operative Truly Irrestible Cod Pea and Mint Melting Centre Fishcake
• Sainsbury’s Basic Smoked MSC Mackerel

Best Packaging
• Asda Fresh to Freeze Chicken Fillets
• Debbie & Andrew’s Ellie & Roddys Little Pork Sausages
• Sainsbury’s Taste the Difference Lasagne Al Forno with Slow Cook Beef