Donald Russell on the market for £30m

Donald Russell, the butcher with a Royal Warrant to supply gourmet meat to Buckingham Palace, is reportedly considering selling the business for up to £30m.

The Aberdeenshire-based business has appointed advisers from Cavendish Corporate Finance, according to the Daily Telegraph, following takeover approaches from a trade buyer and a private equity group.

It is believed the trade buyer was a food manufacturer looking to buy a top-end meat retailer with its own brand.

Donald Russell traces its roots to Scottish farmer William Donald and master butcher John Stone, who traded under the name Russell Meats. The butcher and wholesaler was established in 1974, supplying upmarket restaurants and hotels, including Kensington Place, Simpson’s-in-the-Strand and The Grand Hotel in Monte Carlo. Since then, it has grown rapidly, expanding into online mail order under the name Donald Russell Direct.

>> Meat company focuses on mail order