Easter lamb sales slump

The good weather and rising prices meant consumers turned their back on lamb during the key Easter period.

The latest figures from Kantar Worldpanel, a research company that tracks retail sales show that sales of lamb plunged by 37% to 4,937 tonnes in the eight weeks to May a period that covered Easter and the Royal Wedding.

In the year to the end of March, sales had already fallen by 14.4% to 80,294 tonnes, as higher prices caused shoppers to look for cheaper food.

Prices have been rising steadily over the last two years as a shortage of sheep has led to a fall in supply. The mismatch in supply and demand, forcing up prices, has also been exacerbated by a very harsh winter which meant many lambs did not to survive.

In April, Meat Trades Journal reported how the rising cost of lamb was forcing many in the foodservice market to re-engineer their menus with most opting to eschew it.

>>Improvement in Welsh lamb sector