Customers meet the meat producers

A chain of family butchers has invited producers in the south-west to make guest appearances in-store, so customers can meat the farmers behind the meat.

Lloyd Maunder, which has 14 shops in the Devon and Cornwall area, wants to sell more local meat and give customers the chance to meet local farmers.

Chain owner Andrew Maunder said: "We want the farmer to be there in person to talk to shoppers about how the meat is produced, give them the opportunity to taste it and, hopefully, have them coming back for more when it's available."

"Our business is based on selling local meats to local people. There are so many good farmers in the area who are too small to be regular suppliers, but have a fantastic product, and we want to find a way to stock it when it's available. This initiative will give them space in our shops and a unique high street selling opportunity."

The scheme was initially piloted at Lloyd Maunder's store in Halberton, Devon, when local pig farmer Judith Taylor spent two days in September at the Halberton Court Farm Shop.

"It was a great couple of days. People were really interested to know more about how I reared the pigs and produced the sausages. I had some very positive feedback and did a brisk trade. I hope lots of other farmers take up the opportunity - it could open up a whole new route to market for small local producers," said Taylor.

Lloyd Maunder already has a policy of sourcing meat locally from Devon, Cornwall and Somerset, but volumes of local meat sometimes do not meet the supply required in the shops.

Any meat producer interested in being featured at Lloyd Maunder should call David Carter on 01392 432782.