Bpex poised for new consumer campaign

Bpex is poised to launch a major new marketing campaign, which would challenge consumers to back higher-welfare Red Tractor pork and pork products.

The scheme is expected to launch in September, and will be backed by advertising posters going up at locations across England, featuring messages such as “all pigs are not created equal” and “grill it before you buy it”, as well as branded lorries travelling the country.

More details to come in the next few weeks.