Pieminister scoops rugby promo deal

Bristol-based pie company Pieminister has joined forces with the official sponsor of the England Rugby Team to supply up to 50,000 rugby fans with specially created breakfast pies during the Rugby World Cup in New Zealand.

The promotion forms part of the O2’s ‘Get up for England’ campaign to encourage fans to support the England team and watch the World Cup live on TV despite the very early kick-off.

The England Rugby Breakfast Packs include one meat and one vegetarian pie, Greene King IPA beers, an England flag and a message from the team.

The campaign was launched by the England squad and Masterchef judge and former London Irish player, Gregg Wallace, this week during a pie bake-off at their Pennyhill Park training base.

Flanker James Haskell said: “A few of the lads fancy themselves in the kitchen, so it was nice to finally put their talent to the test. Some of the pies on show definitely wouldn’t have made the grade for the O2 Breakfast Packs, but the guys had a great time with Gregg."

Fans on O2 can register for the promotion by visiting www.GetUpForEngland.co.uk or texting PIE to 2020. Each entry will be automatically submitted into a draw for a trip to New Zealand to have breakfast with the England team.

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