Exotic meat company wins Qantas contract

A specialist meat supplier has secured a lucrative contract to supply unusual British-bred meats to Australian airline, Qantas.

Alternative Meats, which is based in rural Shropshire, secured the deal to supply its osso bucco, or cross-cut veal shanks, exclusively for Qantas passengers. It will be used to make a soup for passengers.

The meat will be supplied by a dairy farm in Cumbria, using eight-month-old ‘surplus’ bull-calves.
Joint-owner Jeanette Edgar said: “We are dedicated to the British Farming Industry and, where possible, are looking to source unusual British-farmed meats for our business – including from suppliers in Shropshire.

“It’s a very exciting project and we are now working towards our Safe and Local Supplier Approval (SALSA) accreditation as a result of supplying Qantas. This will hopefully open some very lucrative doors for us – in fact, we are currently in discussions with a very famous TV chef.”

Alternative Meats was set up in 2001 and supplies hotels, restaurants and retail outlets, as well as consumers direct via its online mail ordering service. As well as sourcing British breeds and game, it sells premium and exotic meats ranging from wild boar to crocodile. Its British rose veal was shortlisted in the Heart of England Diamond Awards.