McDonald's sales continue to grow

Fast-food giant McDonald’s has reported sales growth of 5.1% for July, with its UK operation leading a strong European business.

European sales were up 5.3%, compared to 4.4% for the US and 4% for Asia/Pacific, the Middle East and Africa. As well as demand for premium beef and chicken products, the growing popularity of breakfast and the ongoing re-imaging of restaurants contributed to the European growth, while the McCafé beverage line-up helped fuel the US growth.  

McDonald’s chief executive officer Jim Skinner said: “McDonald’s continues to deliver great-tasting, high-quality food at an outstanding value to a growing number of customers around the world.

"We’re creating a unique McDonald’s experience that is welcoming our customers into modern restaurants with convenient hours and locations and offering more choice in food and drink options than ever before.”

The company said that the results showed that the McDonald’s remained a relevant and affordable choice for consumers.

Last month the chain returned strong second-quarter figures, with global comparable sales increasing 5.6%.