POS kit highlights lamb and beef benefits

A new point-of-sale kit that will help butchers arm their customers with the real facts about red meat, and show that it contributes positively to a healthy balanced diet, is now available from Eblex.

The kit, which contains two posters and a consumer-facing leaflet, outlines the positive role red meat has to play in maintaining general health and wellbeing throughout life.

Butchers who are members of the Quality Standard scheme can request a kit by calling the scheme hotline.

One thousand kits are available on a first-come-first-served-basis.

Mike Whittemore, retail project manager at Eblex, said: “Consumers are bombarded by contradictory messages when it comes to eating red meat, so we decided it was time to set the record straight. The informative leaflet and eye-catching posters clearly set out the facts about the benefits of eating beef and lamb, highlighting that it provides essential nutrients including protein, iron, zinc and vitamins D and B.

“The kits will be issued free of charge, but butchers must register their interest first. Mailers have already been sent out encouraging them to do so, and we would urge anyone who would like a kit to get in touch now to avoid being disappointed.”

To request a ‘Don’t Forget your Nutrients’ kit, Quality Standard scheme members should call the scheme hotline on 0845 491 8787, or visit www.eblextrade.co.uk.

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