Budgens ramps up Christmas offers

Budgens has ramped up its a pre-Christmas marketing campaign with an extensive radio campaign, which is being aired over 29 radio channels in the run-up to Christmas.

The 20-second radio advertisements are promoting the retailer's ‘Celebrate Christmas for less campaign’, which comprises weekly deals on a variety of products. The campaign culminates in a Christmas dinner offer in which customers receive free baking potatoes and carrots when they buy an extra large chicken.

Budgens sales director Dan Quest said: “Budgens is helping customers celebrate Christmas for less this year.

“The pre-Christmas campaign is delivering rolling weekly deals on a range of in-store products through December right up until Christmas.”