DBC expands Red Tractor offer

A leading foodservice supplier is upping its commitment to Red Tractor-assured products following significant sales rises in the last few months.

DBC Foodservice said it was expanding its RT offering, following £600,000 of incremental sales across its assured fresh meat range in the last 20 weeks.

Rob MacFarlane, commerical director, meats, is aiming to build on the success of the past 12 months, which has seen the successful introduction of Farmhouse Champion – a premium, British red meat brand; a new Eblex Quality Standard range of quality-assured beef and lamb products; and the Broadland Farms Red Tractor-certified turkey brand. New Red Tractor lamb and beef products, specifically aimed at chefs and caterers, will follow throughout 2012.

The company said the initiatives had helped DBC’s total fresh meat sales to increase by 10% year-on-year.

McFarlane, who joined DBC in February 2011 with 24 years’ experience in the meat and poultry sector, said: “We are very excited to be developing our Red Tractor range of products, and are listening closely to our customers to ensure we consistently have the right products to suit their needs.

“DBC Foodservice has been working with Red Tractor Assurance for a while, and our expanding range of Red Tractor products demonstrates our continued commitment to British farming and to offering quality British products to our discerning customers.”
Richard Cattell, head of marketing at Red Tractor, added: “We are delighted that DBC is expanding its Red Tractor range, which demonstrates its ongoing commitment to high standards of quality food and drink, and responsible farming. We are looking forward to working even more closely with DBC in 2012.”