Call to support Great British Beef Week

Ladies in Beef is calling on the meat industry to take part in Great British Beef Week (GBBW) and raise funds for national charity Help for Heroes.

GBBW, running from 23–30 April, is an annual event run by Ladies in Beef, a group of female beef farmers, who came together in 2011 to promote the quality and versatility of British beef.

This year, special promotional packs, including a commemorative poster with the Help for Heroes logo, are available to livestock auctioneers and butchers who want to take part in the week and raise money for the charity. Multiple retailers are also invited to display the Help for Heroes logo on packs of beef.

With little resource available in terms of time or money, the ladies are dependent on the support of industry to help them raise the profile of quality British beef. Ladies in Beef co-founder Minette Batters explained: “We established GBBW in order to provide us with a PR tool to help raise awareness of the excellent-quality beef produced in this country.

"In the first year, we had backing from four of the major multiple retailers as well as many independent butchers throughout the country. We hope to see the same level of support from retailers this year, and also from livestock markets, particularly as we have also chosen to use the Week to help raise funds for Help for Heroes, a very worthy British charity.”

Livestock auctioneers and butchers can apply for a poster and a Help for Heroes fundraising pack by calling 0845 491 8787 and registering their details. The packs will be issued on a first-come, first-served basis.