Turkey sector urged to showcase excellence

The turkey industry is being urged to put their best breast forward with the launch of the annual British Turkey Awards this month.

Organisers of the awards, now in its 16th year, is calling for entries and is urging retailer to submit their best turkey products.

The awards, which are made up on nine caterogies, aims to showcase the best in convenience, innovation and range of cuts on offer for Christmas and all year round consumption.

The independent team of judges is made up of three consumers, who won their place on the panel through a competition on the British Turkey website, a catering magazine journalist and an experienced food writer as the chair of judges.
Organisers said the awards aimed to provide a platform to enable retailers and catering suppliers to showcase their very best turkey products and demonstrate how they have evolved in response to changing consumer demands such as healthy options, everyday meal solutions and good value.  

Undeniably the most sought-after award is the Retailer of the Year category, which was taken last year by Asda. In addition to the retail categories, the Student Chef of the Year competition has been rolled out to ten colleges competing nationwide to create the turkey meal which will be served at The Savoy during the awards ceremony on 27th September. And new for 2012 is the Blogger Recipe of the Year Award in collaboration with Peppadew Picante Peppers.

Lorna Cousins, chair of the British Turkey Federation’s Publicity and Marketing Committee, said: “We hope this year’s awards will be the most exciting yet. There is continual development and innovation on-going within the industry, giving consumers the widest choice possible when it comes to this tasty and versatile meat, so we look forward to seeing a varied range of products being entered. All winners will be eligible to feature a special logo on packs, to help influence consumers purchases, and, with a new award for bloggers, we hope that this wonderful year-round meat reaches out even further to consumers.”