Ocado launches organic, gluten-free hot dog

Online supermarket Ocado has listed the first organic, gluten-free hot dog range, which it claims will change the perception of the traditional convenience food belonging exclusively to the outdoor summer experience. 

The hotdogs, which are manufactured by sausage and bacon brand Helen Browning’s Organic, are made from 97% pork sausage from free-range British pigs reared at Eastbrook Farm in Wiltshire. During manufacture, the hot dogs go through a steam bath to ensure a long, safe life, and can therefore be safely eaten ‘raw’, making them safe for barbecue use.

The retailer described the organic hot dog as meaty with a slightly smoked, full flavour, which is completely different from any other hot dog on the market.

Ocado buyer Lucy Fry said: “Helen Browning’s Organic hot dogs are a great addition to Ocado’s huge range of organic foods. They are incredibly versatile and ideal as a main meal served with mash and veg, but equally delicious cooked on the barbecue.”

Tim Finney, managing director of Helen Browning’s Organic, said: “This re-invented hot dog has texture, flavour, bite and character and can be griddled, barbecued, fried or boiled.”

“And they cook in only five minutes, which makes them an ideal addition to your convenience meal repertoire.”

Soil Association chief executive Helen Browning is the owner of the food brand Helen Browning’s Organic.