Eblex launch quality steak promotion

A plan to increase sales of quality assured steak cuts in retail outlets this summer is underway.

The ‘Perfect Together’ programme, which Eblex launched yesterday (June 13), will encourage customers to combine Red Tractor steak with homemade chips made from Red Tractor potatoes.

As well as promoting Red Tractor produce, the promotion also includes preparation tips, easy-to-follow instructions and has been timed to coincide with Father’s Day on 17 June.

Chris Leeman, Eblex retail project manager, said: “Lots of people enjoy a delicious steak dinner, especially when it’s served with chunky homemade chips.

“The promotion also ties into Yougov research findings from late 2011 which told us that people want better preparation advice and more detailed cooking instructions.”