Booths to serve new Lancashire banger

Leading regional retailer Booths is serving up a new Lancashire Sausage to celebrate Lancashire Day on 27 November 2008.

The tasty banger promises to be a sizzling success with shoppers, thanks to its two special local ingredients - beer and black pudding.

Booths' fresh meat buyer Nigel Cokell said: "Booths has been serving the people of Lancashire for more than 160 years, so we wanted to do our bit to celebrate Lancashire Day. We thought it was time for Lancashire to take on the giants of the sausage world, such as the Cumberland Sausage and the Lincolnshire Sausage.

"That's why we decided to create a Lancashire Sausage that gives people a real taste of this great county. We spent a long time experimenting with different combinations of ingredients before coming up with a sausage made from local pork, black pudding and beer, that we think is bursting with flavour."

Booths' Lancashire Sausage uses traditional pork seasoning as a base with the addition of RS Ireland's Real Lancashire Black Pudding and Three B's Tacklers Tipple.

Produced in the small Lancashire town of Rossendale, RS Ireland's black puddings have won awards across Europe. They are made to a secret family recipe that dates back to 1879.

With its full hop flavour and biscuit tones, the chestnut-coloured Tacklers Tipple, brewed by Three B's in Blackburn, is a great winter drink.

The gourmet sausages are also flavoured with spices, including pepper, nutmeg, pimento, ginger and coriander.

Booths' Lancashire Sausages will be in-store from 19 November. They will be available in a 400g pack, priced at £2, or from the meat counter at £5 per kilo.

The limited-edition product will only be available in counters and on shelves in the majority of stores until 29 November.

Booths has been making its own sausages in Preston for 35 years and now produces about 550t of sausage a year.

Launched in 1996, Lancashire Day is designed to celebrate Lancashire's unique qualities. The Lancashire Day proclamation is read out by town criers and special events are held throughout the county.