Shropshire butcher’s cutting edge earns top honour
Published:  10 July, 2012

A Shropshire butcher beat off stiff competition to be awarded the top prize in this year’s Eblex farm shop butchery competition at the NSA Sheep 2012 event at Malvern’s Three Counties Showground last week.

John Brereton, of Ludlow Food Centre, took the top spot, with second place going to Joe Webster of Taylors Farm Shop in Lathom, Lancashire, and Matthew Gothard, of Greenfield Lamb in Atherstone, Warwickshire, coming in third.
The competition, which was open to owners, managers and butchers of farm shops, involved creating an interesting display of at least eight different cuts and products and four lamburgers from a whole dressed carcase of English lamb, in just over an hour.

Michael Richardson, Eblex direct selling programme manager, said: “The standard of the competition was again exceptional. It was a very strong field of competitors and incredibly difficult to pick a winner. However, John demonstrated high-quality butchery skills, producing a wide range of cuts to capitalise on consumer appeal and making him a worthy winner of this year’s competition.”