Beef Expo to return to Three Counties Showground

Beef Expo 2013 will return once again to Three Counties Showgrown in Malvern, Worcestershire on 23 May. Organiser The National Beef Association said the event – which was also held at the Malvern showground last year – will move to a “prominent northern location” in 2014.

Neil Lloyd of Stonycroft Farm in Luston, Herefordshire, has taken over as 2013 chairman and said he has big plans for the show.

“I want to take what was an excellent event in 2012 but enhance it and make it better again – I really want to step it up a gear. It’s going to be a challenge, but I’m sure the 2013 Organising Committee will be up to the task,” he said.

“We’re going to be focusing more heavily on machinery than we did this year, and also on food. I want to look at the production chain from the beginning right to the end. We rear calves, take them through to finishing and send them to the slaughterhouse, but what happens then? Where is our beef going?

"As an industry, we need to be more focused on the end-product, because it should influence everything we do on the farm, from genetics to feeding, animal husbandry to marketing.”

Lloyd added that holding the event at the same location for a second year running would have some benefits.

“We have the knowledge now of what works at Malvern and what needs rethinking,” he said.

“We will keep much of what we had this year, but also know what potential there is for adding more to the event, such as live demonstrations. We rely on the support of breed societies, trade exhibitors and visitors and promise them it will be well worth their time coming back to the Three Counties Showground in 2013.”

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