Morrisons appoints MD of convenience offer

The supermarket chain Morrisons has announced the creation of a new head office role.

Gordon Mowat has been appointed as managing director of Morrisons’ convenience offer – M Local.

Mowat has been recruited from within the company and will move from his current role of group strategy director to lead the roll-out of the company’s convenience stores across Britain.

It will be Mowat’s job to oversee all aspects of the M Local business, including the proposition, site acquisition and operations.

The appointment follows Morrisons’ announcement in September to open 20 M Local stores by the end of 2013, which is a new concept the company started to trial in 2011.

Chief executive at Morrisons Dalton Philips said: “Too often, convenience shopping is about compromise as customers get second-best on range, freshness and price. M Local shows there is a better way to serve customers, with half the space dedicated to fresh food and scratch cooking, all at very competitive prices. We are now ready to expand at pace and I am delighted that Gordon will be spearheading the growth of M Locals, particularly into London and the south east.”

At the centre of the company’s convenience stores will be fresh food, with all of the 100 M Locals stocking fresh fruit, vegetables, meat, fish and baked products.

The company has acquired around 100,000sq ft of a multi-temperature distribution centre in Feltham, West London, which will be its distribution hub and will employ 200 people.

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