Go Wild with British Game month launched

The Countryside Alliance is hosting a month dedicated to game in November, in a bid to raise awareness among British consumers.

The ‘Go Wild with British Game’ month is part of the Game-to-Eat promotion campaign and will see 50 events taking place across the UK.

Butchers, pubs and restaurants will actively promoting game throughout the month, with special game feasts and menus, cookery classes, demonstrations, tastings and recipe leaflets. Marks & Spencer will launch a new game range during the month.

Sir Barney White-Spunner, executive chairman of the Countryside Alliance, said: “By communicating game’s benefits to trade and the general public alike we are promoting a great British product and supporting our shooting industry. I hope you will join us in celebrating game this month.”

Game-to-Eat will also run “fur and feather” game workshops for students at catering colleges, with consultant chef Lee Maycock. The campaign is also running a competition to find the Game-to-Eat College Chef of the Year 20123 in association with the Craft Guild of Chefs. Year 2 and 3 catering students will have the chance to win £500-worth of equipment vouchers and a week’s work experience at a top restaurant by entering an original recipe with partridge or pheasant and submitting a photograph of the dish.

Michelin-starred chef Tom Kitchen said: “Cooking game is an art and although mastering all of the techniques, procedures and skills required is challenging, it is so incredibly rewarding.”