Great British Beef Week allies with agricultural charity

Next year’s Great British Beef Week is set to raise funds for an agricultural charity that offers support to farming families in financial difficulty.

Ladies in Beef, the organisation behind Great British Beek Week, has teamed up with the Royal Agricultural Benevolent Institution (RABI) to raise awareness and funds for the charity during the annual celebration of the UK beef trade. The week, which will run from 21 to 27 April 2013, is timed to coincide with St George’s Day.

Regional teams from Ladies in Beef and the RABI will work together to maximise media coverage and champion Red Tractor farm-assured beef through local, regional and national events. Following the success of this year’s campaign, which generated around £500,000 of media coverage and was supported by four of major retailers as well as independent butchers, the organisers are currently in talks with retailers.

Ladies in Beef’s founder Minette Batters said she was delighted be to be working with RABI: “What we have learned over the past couple of years is that there are so many local and regional opportunities to celebrate all that is best about our beef industry, its importance to many local economies and the fantastic product which we produce.

“Industry must at all costs unite to drive the business plan of the tractor forwards, it is just not good enough to say 'it must evolve'. That needs leadership and we all have our part to play.

“By promoting British Red Tractor-assured beef we hope that we can also provide fund-raising opportunities for RABI, who do such excellent work amongst the farming community."

RABI chief executive Paul Burrows said RABI was grateful to Ladies in Beef for helping to raise awareness of the support the charity offers farming families. He said: “British beef is the best in the world and something for our industry to be truly proud of. We look forward to helping Ladies in Beef to celebrate this next year.”