Meat and poultry outperform frozen sector

Meat and poultry products are the star performers of the frozen food category, according to the latest figures by market analyst Kantar Worldpanel.

The total frozen food market continued to grow year-on-year (to 25 November) in value by 5.8% and 1.6% in volume, with meat and poultry outperforming that with a growth of 10.3% in value and 2.8% in volume.

Brian Young, director general of British Frozen Food Federation, said: “The latest figures for the frozen retail sector have again demonstrated the industry is continuing to thrive, despite the ongoing recession.

“As consumers increasingly recognise the benefits of frozen food in helping them provide nutritional, good-quality family meals at a fair price, we expect this positive trend to continue.”    

Ready meals have shown the most impressive volume growth in the sector, with a rise of 3.9% year-on-year as consumers continue to acknowledge the benefits of reduced preservative levels in frozen meals compared with chilled.

Young added: “With no sign of economic revival on the horizon, household budgets will continue to be under pressure from increasing food inflation and fuel costs. As disposable income continues to be squeezed, consumers will need to be ever-diligent in managing their household budgets. The quality, nutrition and value of frozen foods mean the prospects for this retail category continue to be extremely bright.”

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