Sainsbury’s enjoys record Christmas

Sainsbury’s has announced record-breaking Christmas sales, as well as an increase in third-quarter sales of 3.9%.

Like-for-like (LFL) sales for the supermarket chain were also up by 0.9% for the third quarter and the company said the “record-breaking” sales reflected 32 consecutive quarters of LFL growth.

Sainsbury’s chief executive Justin King said: “This Christmas we have helped more customers than ever to Live Well for Less, delivering another quarter of good sales in a challenging retail environment, increasing market share. LFL sales excluding fuel were up 0.9%, which was on top of a very strong Christmas last year, giving a two-year lLFL growth figure of 2.9%.”

According to King, the week before Christmas saw the strongest sales, with transactions exceeding 27 million (m), as well as a record-breaking £16m of sales in one hour between 12pm and 1pm on Sunday 23 December.


Sainsbury’s has recently added 496,000 square feet of new space to its property portfolio, which includes six new supermarkets, five store extensions and 19 new convenience stores.

The company has also made 2,336 permanent jobs following the recruitment of 20,000 extra seasonal staff over Christmas.


King said he expects the challenging economic backdrop to continue and said customers will be looking to re-balance their household budget after the Christmas spend, by spending less in the next few months. He said: “By continuing to help our customers to live well for less through our ongoing commitment to great food, Brand Match, competitive pricing and targeted promotions via Nectar and coupon-at-till, we are positioned to perform well over the next quarter.”