Sainsbury’s pledges higher payment for lamb farmers

Sainsbury’s chief executive Justin King announced last week that British lamb farmers could soon receive more money per lamb than the current market price.

King said that with the launch of the Sainsbury’s Lamb Development Group (SLDG), farmers affected by the recent adverse weather would “receive significantly more than the current market price”.

He also called on more Welsh suppliers to come forward with business opportunities, so that retailers could source and sell more Welsh products.

According to King, a majority of farmers across the country had been affected by the recent weather and had struggled to raise lambs to an ideal weight at the right time of the year.

Following the launch of the SLDG, the price paid for lamb is to increase by £3.80/kg, which is around 60p/kg above the current market price. This will be funded by the supermarket chain and is to be paid to the 800 sheep farmers that make up the SLDG and will last until the end of February.

King said: “We’re passionate about sourcing British products and we’re very proud of what has been achieved through our farming development groups over the last five years. Because of the close relationship we have built with our farmers, we can react quickly to the volatile market conditions, which is why we have announced a new price for our lamb farmers today.

“Customers trust us to do the right thing to help them Live Well for Less, which is where our values set us apart. We always maintain high social, ethical and environmental standards in everything we do – that includes investing in the farmers that we work with. Our customers also want to buy high-quality, fresh British food which is why we have committed to double the amount of British food we sell by 2020.

“One of our key values is to source with integrity and offer the best produce from local producers, so working with more local farmers and suppliers is also paramount to our growth.”