Hall's brand saved
Published:  30 January, 2013

Browns Food Group has acquired the Hall’s brand from Vion, the company announced on 30 January.

Browns said the deal would mean the “retention of Hall’s production in Scotland” and the continuation of the brand’s van sales operation across Scotland, with 50 Hall’s jobs saved in that area.

Browns finance director Alan Hill said: “We are very pleased to have secured the future of one of Scotland’s best-known brands, and to have brought it safely under private Scottish ownership. It is especially fitting that we agreed the deal so close to Burns’ Night, as Hall’s is one of the world’s largest suppliers of haggis.”

Hill said Browns intended to invest “heavily” in the Hall’s brand, adding: “We will preserve and increase its reputation by offering food that is both good quality and good value. This will also lead to job creation and security going forward.”

A spokesman for Browns clarified that the company had only bought the Hall’s brand and not the processing plant in Broxburn. He said the production of Hall’s products would be spread across Browns’ Scottish manufacturing sites, following the phased closure of the Broxburn site later this month.

Browns, which is headquartered in Kirkconnel, Dumfriesshire and operates from seven manufacturing sites across England and Scotland, supplies a range of cooked and fresh meat products to retail, foodservice and wholesale markets.

Commenting on the deal, a spokesperson for Vion Food Group said: “Following its acquisition of the Hall’s brand, we would like to wish Browns Food Group every success with their plans for the business.”