Growing halal meat market calls for new research

New research will investigate the growing halal meat market, due to a 1.2m growth in the Muslim population in the UK, as revealed by the 2011 Census.

An increasing growth of 1.2m in the Muslim population in the decade since 2001 has led to new research being commissioned by Eblex into halal meat, to provide insight into the needs and purchase drivers of Muslim consumers.

The demand of halal lamb and beef is likely to have grown due to this significant increase in population, which is why this particular market is important to follow, with Muslims being the second largest religious group in England and Wales, representing 2.7m people or 4.8% of the population.

Following its 2010 publication ‘The Halal Meat Market: Specialist supply chain structures and consumer purchase and consumption profiles in England’, Eblex’s new research is due to begin in March.

Trade sector manager for Eblex Chris Leeman said: “Our latest research is something we committed to carry out once the information from the 2011 Census was available in order to update our 2010 publication.
“The halal meat market is a multi-million-pound contributor to the British economy and, given the growth of the Muslim population within England and Wales over the past 10 years, it’s an area that abattoirs, butchers, processors and retailers cannot afford to overlook,” he added.

The report will look at issues such as where Muslim consumers buy meat, which species and cuts are most frequently bought and what influences the decision of where to shop.

Research will become available at www.eblextrade.co.uk.