WWF man joins One Planet Food Programme
Published:  15 February, 2013

The former head of World Wildlife Fund’s (WWF) One Planet Food Programme Mark Driscoll will be joining the non-profit Forum for the Future as the head of food.

Forum for the Future, established 16 years ago, aims to bring together businesses, government and other organisations in order to solve “tricky sustainability challenges” across the food, energy and finance sectors. Currently the forum has partners including Pepsico, Marks & Spencer, Pret A Manger, Certis, Target, Unilever and Tata Global Beverages.

Driscoll said: “Food is at the heart of many of the challenges we confront in the 21st century, and working alongside business and government partners to transform a system that continues to undermine the natural environment while addressing the needs of the poorest is key.  

“I look forward to working with Forum for the Future on pioneering projects that provide long-term benefits for everyone across the food supply chain.”

Prior to his appointment, Driscoll accumulated 20 years of experience in the environmental and sustainable food arenas, where he developed specific knowledge and interest in global food security and its links to global sustainability. As the head of WWF-UK’s One Planet Food Programme, this included the LiveWell sustainable diets initiative and Livestock dialogues programme.

Forum chief executive Peter Madden said: “I’m really excited that someone of Mark’s calibre and background has decided to join us. Forum has already done a great job bringing together key players across the food sector to create change. Mark will add an amazing depth of experience – in both food and in sustainability – and that’s going to really help us make even more change happen.”