Lidl invest £66m into fresh meat and poultry offer

Discount retailer Lidl will pump millions into its UK fresh meat and poultry range.

The supermarket chain will invest £66m as part of a commitment towards increasing the amount of fresh products on offer in store. According to the supermarket, it will increase the number of fresh meat and poultry lines in its listed range by 49%. It will also install new chiller cabinets in all 600 UK stores.

Lidl expects the project, which will increase the fresh meat and poultry sales area by 50%, to be finished early next year.