Consumers buy more fresh meat than ready meals

Fresh meat has seen a boost in sales as consumers are buying more of it and fewer ready meals.

New figures from Kantar Worldpanel have shown that, in the four weeks to 14 April, sales of fresh lamb were up 26.3% on last year and fresh beef sales were up 10% on last year.

Within the beef category mince also showed a 10% increase, while quality roasting joints were up 7%, steaks 5% and stewing beef up a whopping 25%.

However, sales of beef burgers have continued to dip and were down 43% on last year, with ready meals down 18% on the same period.

Eblex sector director Nick Allen said: “Cuts used as ingredients for homemade meals have been doing well following several months of decline.
“It indicates that consumers are cooking more meals from scratch, rather than buying ready meals, which is very encouraging for the beef and lamb sector.
“While the horsemeat scandal has rocked the industry, if consumers are buying quality-assured fresh beef, they have reassurance on provenance and traceability. The lasting legacy may also be that people continue to prepare more meals from scratch, rather than purchasing ready meals.”