Waitrose climbs on-board Eurostar

Upmarket grocery retailer Waitrose will channel some of its efforts into a new partnership with Eurostar.

The supermarket chain will supply food and drink to all standard-class buffet cars across the Eurostar fleet, marking its first significant move into northern Europe. 

More than 20 of the company’s products, including hot and cold sandwiches, ready meals and salads will be sold on board. Waitrose said: "Highlights include mushroom risotto, chicken tikka masala, a tapas selection, classic British sandwiches and the famous French croque monsieur."

Meanwile, business-to-business director for Waitrose David Morton said: "This is a very exciting opportunity for us to work with such a prestigious brand, which shares our commitment to quality and service. To be the first food brand that Eurostar’s customers experience when they are visiting Britain is tremendously powerful as we seek to expand our presence within northern Europe."

Although these are Waitrose’s first tracks into northern Europe, the company has grown its export business by more than 20% in the year ending January 2013. It supplies 45 countries worldwide and has five branches on the Channel Islands, as well as five in the Middle East.

Head of on-board services for Eurostar Julian Welham explained the supermarket chain would be providing the highest-quality on-board refreshments for standard class passengers. Welham said: "The on-board dining experience is an integral part of our passengers’ travel experience, and our new partnership with Waitrose will bring our customers the highest standard of refreshments while on the move.

"Our British passengers will be well-acquainted with the Waitrose brand, but for many of our Continental customers this will be their first experience and we look forward to introducing them to the new range, which includes both French and British classics."