BNF points to consumer confusion over meat and health

A lack of accuracy, balance and consistency in the media is causing confusion among consumers, according to the British Nutrition Foundation (BNF).

Speaking at the Sustaining the Health of the Nation conference in London, professor Judy Buttriss, director general of the BNF, told delegates: “A lot of the headlines on meat are not backed up by good evidence. Accuracy, balance and consistency are three areas we could do better on.”

She said that, after healthcare professionals, the media was the main source of information on nutrition for consumers, and the media was also a major source of information to health professionals. “There’s a lot of very inconsistent headlines and it’s not surprising that consumers are confused.”

She said the BNF was working hard to try and address those issues.

See what went on at the conference and read the Twitter round-up.