Promote PGI on Welsh Lamb, urges HCC

Chefs serving Welsh Lamb in the UK are being urged to use the PGI status on their menus.

According to Welsh red meat body Hybu Cig Cymru - Meat Promotion Wales (HCC), diners are demanding home-grown quality produce with heritage and traceability. It said referencing the PGI status of Welsh Lamb and making it visible to customers will “reassure” them of its origin.

Philippa Gill, brand marketing officer, from HCC explained that restaurant customers were becoming “increasingly” discerning and cared more about the origin of their food. He said PGI Welsh Lamb can be traced from the farm to the fork. “Using Welsh Lamb’s PGI status as a guarantee of quality and traceability can make all the difference to the appeal of a menu,” he said.  

“Using PGI Welsh Lamb is a distinguishing characteristic which marks a menu out as a sign of quality and we would encourage chefs to include it when they are looking at refreshing their dishes and menus for the summer.”

Celebrity chefs, such as Jamie Oliver and Richard Corrigan, have used PGI Welsh Lamb for special occacions, such as the G20 Summit in London, the Ryder Cup, Wimbledon and a special Diamond Jubilee dinner.