Date for British Sausage Week revealed

The 16th annual British Sausage Week will take place on 4-10 November 2013, organiser Bpex has announced.

The week aims to raise awareness of quality-assured sausages, a market that provides butchers, retailers and sausage manufacturers with the opportunity to boost sales and promote their products.

This year’s campaign will once again include PR activity, a nationwide competition and point-of-sale promotional tools for retailers.

Sausages are a huge part of the UK meat market, with Kantar data revealing that the sector was worth £721m in the 52 weeks to 14 April 2013, with 190,114 tonnes of sausages consumed last year. Sausages are now a regular meal-time purchase for 87% of UK households and account for 864m meals every year.

Keith Fisher, Bpex’s butchery and product development manager, said: “No other food elicits quite as much affection, making British Sausage Week an event not to be missed.

“This year’s campaign will give the industry a platform to encourage consumers to discover about Britain’s greatest sausages and the many ways they can be enjoyed.

“It is never too early to start planning and looking at ways your business can benefit. Creating new varieties, introducing timely promotions or holding charity events are all ideas that can help raise awareness and boost sales. So if you supply or sell great sausages, make a date for British Sausage Week and use it to your advantage.”

Updates and announcements on the campaign will be posted on www.lovepork.co.uk and www.porkforbutchers.bpex.org.uk