Asda to bring back Scottish quality pork labels
Published:  21 June, 2013

Asda has decided to bring back the Scottish SPCA-approved Specially Selected Pork label, which is an indicator of the high welfare standard of pigs on Scottish farms.

The labels have been unavailable in Asda since its last supplier, Halls of Broxburn, was closed down, but have been reintroduced after Cranswick Country Foods, now working with Dunbia Elgin, increased its slaughter throughput.

The Scottish SPCA inspects pig farms around Scotland as part of the labelling which is the first Scottish farm assurance and food labelling scheme to be approved by a national animal welfare charity.

Rural Affairs Secretary Richard Lochhead said: “This is a timely boost to the pig industry in Scotland and demonstrates that our producers adhere to the highest standards of animal welfare, while producing top-quality pork. The scheme is a further reminder of Scotland’s first-class standards from farm to fork.

“It is important that consumers can purchase the finest possible pork and the Asda Specially Selected Pork label offers them that reassurance on the origin that they expect after the horsemeat scandal.”

QMS chairman Jim McLaren added that Asda was quick to support the initiative. “Consequently we are delighted that Asda has made its commitment to the label clear in its quest to get ‘Specially Selected Pork Approved by Scottish SPCA’ back on its shelves as soon as possible.”

The labels were launched three years ago and the Scottish SPCA has received no income for the job it has carried out.