Asda launches PoultryLink scheme

Asda has launched its new PoultryLink scheme jointly with processor and grower Faccenda, aimed at providing Asda’s broiler and turkey farmers with security and confidence.

In addition to securing a sustainable British source of poultry products for Asda, the scheme is designed to encourage young people in the poultry industry, as well as identify and overcome issues in the sector.

Asda’s agriculture manager Pearce Hughes said he was delighted to be working with Faccenda and added: “PoultryLink farmers will be able to access industry-leading crop contracts, allowing them to plan for the future with confidence and maximise their profitability in the long-term.

“As we have in other sectors, such as the beef, pork and lamb industries, we want to develop long-term partnerships with our farmers to ensure a continued secure supply of poultry products from top-level poultry producers.”

Additionally, Asda and Faccenda will launch Walk the Chain events, where farmers will be given the opportunity to gain greater insight into the poultry supply chain.

“We intend to help our poultry farmers become the very best in the UK – and indeed the world – through the adoption of new technologies and through a partnership approach to problem-solving,” said Hughes.