M&S to award future farming initiative

Marks & Spencer (M&S) will announce the winner of this year’s Farming for the Future award at the Royal Welsh Showground, Builth Wells on 22 July.

The award recognises initiatives which support sustainability and innovation, and the programme aims to help farmers improve their businesses by increasing profitability and their supply chain.

It also encourages M&S Plan A commitments, which includes becoming carbon-neutral, sending no waste to landfill, extending sustainable sourcing and setting new standards in ethical trading. It also encourages helping customers and employees make healthier lifestyle choices.

M&S head of agriculture & fisheries Steve Mclean said: “The awards are in their sixth year and we are continually impressed by the commitment and dedication our suppliers have towards Plan A and sharing best practice among the farming community in Wales. There are some great shortlisted entries this year and I’m looking forward to unveiling the winner at the Royal Welsh Show.”

Ieuan Jones from Penybwlch Farm in Aberystwyth and Justyn Scale from Capestone Organic Poultry in Haverfordwest are two producers that have been shortlisted because of their practices.

“Choosing the M&S Farming for the Future shortlist in Wales was a very difficult decision for the judges. There is a great deal of innovation and quality across the agriculture sector, but Ieuan Jones’ and Justin Scale’s entries really stood out for their innovation and commitment to the future of farming,” added Mclean.