Aldi supports welfare label

Aldi has confirmed that it is supporting Scotland’s pig welfare label – a move that has been welcomed by the industry and the Scottish SPCA.

The welfare labels have come into force this week in Aldi’s 46 stores located across Scotland and will see ‘Specially Selected Pork Approved by the Scottish SPCA’ on all Scottish fresh pork packs.

The labels were introduced to highlight the welfare standards of pigs on Scottish farms and the farms eligible for the labels are inspected by the Scottish SPCA.

Chairman of Quality Meat Scotland (QMS) Jim McLaren was pleased with the decision and explained the importance of the support from Aldi.

He said: “Consumers are increasingly stating that animal welfare is a priority when making purchase decisions and Aldi’s commitment will help to further boost awareness of our industry’s excellent welfare credentials.”

The label was the first UK farm assurance and food labelling scheme independently approved by a national animal welfare charity.

Managing director for Aldi in Scotland Richard Holloway said: “As part of an ongoing commitment to source quality Scottish produce, Aldi is proud to be working with QMS on this significant welfare initiative. Sourcing food with integrity is of utmost importance to Aldi, and our Scottish pork range is now well established across our Scottish stores.”