Pukka Pies embarks on radio campaign

Brand-leading Pukka Pies has partnered with Real Radio in a campaign which will aim to strengthen its commitment to the north west.

The radio campaign was launched by Hometime presenter Oli Kemp, who has been giving away a tray of shortcrust Pukka Pies every day.

It follows on from the announcement that the company will be launching a shortcrust version of its pies into the north-west region, which comes in six different flavours.

Marketing manager at Pukka Pies Wayne Greensmith said: “We have made a significant investment into the north-west market and we are delighted to have partnered with Real Radio Northwest to deliver this campaign.

“The feedback for our new shortcrust pies in the north west has been outstanding and we hope this radio activity will help to continue that growth. In our 50th year we are continuing to innovate and develop products for our customers at this very exciting time for the company.”

The campaign will run from August until December this year.