British beef to travel to Hong Kong show

British beef will be showcased at a major Far East foodservice event next month, Eblex has revealed.

The organisation will be taking Quality Assured meat to the Restaurant & Bar exhibition in Hong Kong, from 3-5 September.

According to Eblex, the foodservice sector in the Far East is a growing market and there are more than 13,000 restaurants for British traders to tap into. Eblex also noted the wealth of the market and said nearly 70% of food in Hong Kong is eaten outside the home.

Eblex export manager Jean-Pierre Garnier said this visit had become more important since Eblex’s recent success at HOFEX earlier in the year, which is the largest food and hospitality trade show in the Asia-Pacific region. “Since HOFEX, we have made some good inroads on the wealthy Hong Kong market, with importers now committed to list the product.”

He added: “However, we are under no illusion of the strength of the competition out there, with the very best Australian, US, Canadian and even Japanese beef already battling for market share.
“Nonetheless, we are quietly confident that the eating quality of our grass-fed beef and its undeniable cachet will ensure we carve our own niche in this important market. As such, a presence at shows such as Restaurant & Bar will play a major role in driving this success.”