Eblex showcases quality assurance meat at Anuga

Eblex will be showcasing quality-assured beef and lamb at the international food trade show Anuga in October.

The Eblex stand will be there to educate visitors on the benefits of the quality assurance label and will provide information about sustainable beef and lamb from England's rain-fed pasture system.

Visitors will also be able to see the new cuts developed by Eblex and will be given the opportunity to taste the products. Eblex experts will be able to give advice on cooking techniques and new dishes will be demonstrated each day.

Eblex assistant export manager Susana Morris said: “Beef and lamb exports from England have proved a major success story in recent years, as countries around the world are increasingly appreciating the quality and versatility of our products.

“Anuga will offer us the opportunity to build on our reputation and give even more people the chance to taste our products for themselves.”

Anuga takes place from 5-9 October in Cologne, Germany.