NFU takes Back British Farming on tour
Published:  03 October, 2013

A National Farmers’ Union (NFU) campaign, Back British Farming, has hit the road to bolster the support it has already gained.

The campaign, which started in the summer, has already garnered support from politicians, retailers and, importantly, the public.

Promotional activity will take the NFU’s ad-van across the country on a nine-day trip, passing iconic landmarks, such as the Angel of the North.

More than 1,400 people have already signed up to the Back British Charter, including Waitrose, The Co-operative and celebrity chef James Martin. Morrisons is the latest supermarket to add its stamp to the campaign, following the van’s stop at Morrisons’ HQ in Bradford, West Yorkshire.

“We have had a fabulous response to the Back British Farming campaign so far, with great support from MPs, supermarkets and from members of the public,” said NFU vice-president Adam Quinney.

“British farmers and growers invest huge amounts of time, effort and resource to produce quality food, which complies with standards that set them apart from other global producers. To produce more food, producers need the support of politicians, retailers, restaurants and food processors to allow them to do their job. Our Charter calls for a commitment to put British farming at the heart of feeding our nation.”