Organic food sales return to growth

Organic food sales are rising once again, following the Soil Association’s month-long ‘Small Changes, Big Difference’ campaign in September, which also saw organic poultry sales rise 2%.

According to the organisation, its campaign delivered a strong boost (9%) to the organic market, which it said showed the sector in the UK was back to good growth.

The campaign ran in conjunction with independent, online and national retailers and resulted in an absolute sales increase of £7.9m to the sector for the four weeks to 28 September, compared to sales in the previous month.

Soil Association chief executive Rob Sexton said: “The campaign has been a great success this year – the sales figures speak for themselves. But that is only part of the picture, the Small Changes, Big Difference marketing theme has been adopted by some major brands this year, which is something we want to build on in the future. This year’s campaign has been a great success and we are already excited about next year.”
Focus this year was centred around the small contributions the individual can make, with regards to going organic. The Soil Association said consumers need only make one small change, such as buying organic milk or switching to an organic beauty product.