HCC backs TV countryside show

Hybu Cig Cymru - Meat Promotion Wales (HCC) has backed a winner in sponsoring a new Friday evening countryside television show, it has said.

“The first episode of the six-part Coast and Country programme on ITV Cymru Wales, which features Welsh Beef promotional messages at the start and end of each programme as well as before and after the advertising break, got off to a brilliant start,” said HCC market development manager Laura Dodds.

According to Dodds, the programme had a peak audience of around 300,000, which was a 20% share of viewers. “Outside of the soaps, that made it the most watched programme in Wales,” she said, adding that it was hoped Welsh Beef awareness and sales would increase as a result.

The next episode is on ITV Wales on Friday, 22 November at 8pm.